Creative operations leaders are used to adjusting to shifting demands from marketing partners, yet legacy job descriptions rarely reflect the actual work being done today. Teams are expected to lean into AI and automation, but existing roles often trap talented people in rigid execution loops, leaving ops leaders caught between managing immediate delivery and building a modernized workforce.

Finding the right balance means looking across the entire ecosystem to align emerging skills—one role at a time—into entirely new, cohesive roles and responsibilities. But how? Let’s discuss!

In this session, we'll explore ways to:

• Identify critical skill gaps hidden within legacy job descriptions

• Redesign traditional roles to prioritize strategic partnership over basic execution

• Align emerging operational capabilities into a cohesive and scalable team structure

Bring thoughts, ideas and questions for a facilitated, interactive discussion with up to 12 senior creative operations leaders at high profile brands. 

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